In the world of smartphones, gadgets that do just about anything, and lightning-fast internet at our fingertips, people have come to demand flexibility and control over the products that they use.

Sure, when you get hearing aids, you’d probably love to put them on and then forget about them. Automation is great for some things, but in the end, only you know how you want to experience sound.

There’s a new hearing aid product that uses machine learning and artificial intelligence that wants you to be involved in how you hear your surroundings.

Widex Evoke works in tandem with a smartphone app that puts you in charge of your listening experience (if that’s up your alley).

We’re not talking about Terminator artificial intelligence here, either.

Here’s how it works

Watch the video here>>

When you get an Evoke hearing aid, it uses what Widex calls SoundSense technology that leverages the power of machine learning through a smartphone and the cloud.

In simple terms, it means your hearing aid is connected to your phone through Bluetooth, where you can make choices on your hearing experience within the app.

The more you tell the app what you like, the better it gets at picking up on your preferences in new soundscapes and different environments.

Widex uses your data and everyone else’s anonymous data to create a better listening experience for everyone.

This app reduces the need for you to make those fine-tuning appointments. That means your hearing care professional can spend more time on your other needs.

What if I don’t want to use the app?

Not everyone wants to make decisions on every single sound they hear.

You can still harness the power of machine learning automatically through the device’s autopilot mode.

Evoke can make those hearing aid adjustments that suit your needs using its built-in fluid sound analyzer.

And if you decide you’d like to make changes?

All you have to do is load up the app and select your preferences.

Learn more about this product here.

Audiologists are the experts on how to get these to work for your special needs and circumstances.

To see if this is a good fit for you, contact our office.

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Jane H. Baxter, Au.D.

Dr. Baxter became a partner at Pacific Hearing Service in 1986 and both manages and provides audiology services at the Menlo Park office. She completed her clinical doctorate in Audiology (Au.D.) at Salus University, received her graduate training at San Francisco State and UC Berkeley, and is a Fellow of the American Academy of Audiology and certified by the American Board of Audiology.